# The Boring Label Identity — Brand Kit

*Everything you need to represent our brand correctly. Logo, typography, colours, and usage guidelines.*

*Boring Label · hello@boringlabel.com · boringlabel.com*

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## Brand Kit

### The Boring Label identity.

Everything you need to represent our brand correctly. Logo, typography, colours, and usage guidelines.

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## Logo

### Our wordmark.

The Boring Label logo is a text-based wordmark. Always use Montserrat semibold (600), uppercase, with 0.08em letter spacing. Never modify the proportions, spacing, or typeface.

- On dark backgrounds: white BORING LABEL on #1a1a1a
- On light backgrounds: #1a1a1a BORING LABEL on #f7f7f5

Maintain a minimum clear space equal to the height of the letter 'B' around all sides of the wordmark. Never place the logo on busy backgrounds or at sizes smaller than 14px.

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## Typography

### Three fonts. Nothing more.

- **Ovo** — Headings & Display. Serif, Weight: 400 (Regular). Use for: headlines, quotes, product names.
- **Montserrat** — Body & UI. Sans-serif, Weights: 400, 500, 600. Use for: body text, buttons, navigation, labels.
- **Inter** — Accents. Sans-serif, Weights: 400, 500. Use for: small text, captions, metadata.

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## Colour Palette

### Intentionally restrained.

Our palette reflects our philosophy — minimal, sophisticated, and purposeful. Every colour serves a function.

**Brand Colours**

- Charcoal — #1a1a1a
- Dark Slate — #333b48
- Medium Slate — #4c5460
- Off-White — #f7f7f5
- White — #ffffff
- Muted — #999999

**Product Colours**

- Black — #1a1a1a
- Light Grey — #d4d4d4
- Maroon — #5c1a1a
- Navy Blue — #1e3050
- White — #f5f5f5

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## Usage Guidelines

### Keep it boring. Keep it right.

**01 — Never alter the wordmark**
Don't stretch, rotate, add effects, change colours outside the approved palette, or modify letter spacing.

**02 — Respect the clear space**
The wordmark needs room to breathe. Maintain minimum clear space equal to the height of the letter 'B' on all sides.

**03 — No logos on the product**
Our garments carry zero external branding. The fabric is the branding. This is non-negotiable.

**04 — Photography style**
Clean, minimal, white or neutral backgrounds. Natural lighting. Focus on fabric texture and fit. No heavy post-processing.

For brand assets and inquiries, contact hello@boringlabel.com

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*© 2026 Boring Label. All rights reserved.*

[Visit boringlabel.com](https://boringlabel.com) | [Email us](mailto:hello@boringlabel.com)