# Boring Label

> Premium Supima cotton round neck t-shirts. One product, perfected. Direct to you.

## About

Boring Label is a premium direct-to-consumer brand founded in 2025 by Sushil Goenka, built on 27+ years of cotton textile expertise through Royal Textiles. We make one product — the Supima Round Neck T-Shirt — in 5 colours (Black, Light Grey, Maroon, Navy Blue, White), sizes M to 3XL.

## Product

- **Product:** Supima Round Neck T-Shirt
- **Material:** 100% Supima Cotton (top 1% of global cotton)
- **Weight:** 180 GSM midweight
- **Finish:** Mercerised for subtle sheen
- **Fit:** Regular fit, half sleeve, round neck
- **Sizes:** M, L, XL, 2XL, 3XL
- **Colours:** Black (#1a1a1a), Light Grey (#d4d4d4), Maroon (#5c1a1a), Navy Blue (#1e3050), White (#f5f5f5)
- **Price:** ₹1,299 (MRP ₹1,699)
- **Available on:** Amazon India (https://amzn.to/4lYlmfF)

## Key Pages

- Homepage: https://boringlabel.com/
- Product: https://boringlabel.com/product/round-neck
- Browse: https://boringlabel.com/browse
- The Difference: https://boringlabel.com/difference
- About Us: https://boringlabel.com/about
- Founder's Note: https://boringlabel.com/founders-note
- Our Values: https://boringlabel.com/values
- Our Commitment: https://boringlabel.com/commitment
- Why Boring Label?: https://boringlabel.com/why
- Quality Guarantee: https://boringlabel.com/quality
- Understanding Supima: https://boringlabel.com/understanding-supima
- Product Care: https://boringlabel.com/care
- Corporate Gifting: https://boringlabel.com/corporate
- Wholesale: https://boringlabel.com/wholesale
- Partner With Us: https://boringlabel.com/partner
- Brand Kit: https://boringlabel.com/brand

## Manufacturing Pages (Programmatic SEO — 527 cities)

- Index (all cities by state): https://boringlabel.com/tshirt-manufacturer

All city pages follow the pattern: https://boringlabel.com/tshirt-manufacturer/{city-slug}
Raw markdown: https://boringlabel.com/tshirt-manufacturer/{city-slug}/raw

Top cities:
- Mumbai: https://boringlabel.com/tshirt-manufacturer/mumbai
- Delhi: https://boringlabel.com/tshirt-manufacturer/delhi
- Bangalore: https://boringlabel.com/tshirt-manufacturer/bangalore
- Hyderabad: https://boringlabel.com/tshirt-manufacturer/hyderabad
- Chennai: https://boringlabel.com/tshirt-manufacturer/chennai
- Kolkata: https://boringlabel.com/tshirt-manufacturer/kolkata
- Pune: https://boringlabel.com/tshirt-manufacturer/pune
- Ahmedabad: https://boringlabel.com/tshirt-manufacturer/ahmedabad

527 city pages across 35 states. Full list: https://boringlabel.com/sitemap.xml

## Legal Pages

- Terms of Service: https://boringlabel.com/tos
- Privacy Policy: https://boringlabel.com/privacy
- Refund Policy: https://boringlabel.com/refund
- Cancellation Policy: https://boringlabel.com/cancellation-policy
- Cookie Policy: https://boringlabel.com/cookies
- Shipping Policy: https://boringlabel.com/shipping-policy

## Brand Identity

- **Logo:** Text-based wordmark "BORING LABEL" in Montserrat, weight 600, tracking 0.08em, uppercase
- **Primary Font:** Ovo (serif) — headings, display
- **Body Font:** Montserrat (sans-serif) — body, UI, navigation
- **Accent Font:** Inter (sans-serif) — small text, metadata
- **Primary Colour:** Charcoal #1a1a1a
- **Tagline:** "Where simplicity meets excellence."

## Contact

- Email: hello@boringlabel.com
- Instagram: https://www.instagram.com/boring_label/
- X/Twitter: https://x.com/boring_label
- YouTube: https://www.youtube.com/@boringlabel
- Address: Royal Textiles, Ground Floor, H No 2184/A-5-5, Om Trilok Compound, Sonale, Bhiwandi, Thane, Maharashtra, 421302 India

## Raw Markdown Versions

Every page on this site is available as plain Markdown at `/<page>/raw`. These are designed for LLMs, screen readers, and any system that prefers structured text over HTML.

- Homepage: https://boringlabel.com/raw
- Product: https://boringlabel.com/product/round-neck/raw
- Browse: https://boringlabel.com/browse/raw
- The Difference: https://boringlabel.com/difference/raw
- About Us: https://boringlabel.com/about/raw
- Founder's Note: https://boringlabel.com/founders-note/raw
- Our Values: https://boringlabel.com/values/raw
- Our Commitment: https://boringlabel.com/commitment/raw
- Why Boring Label?: https://boringlabel.com/why/raw
- Quality Guarantee: https://boringlabel.com/quality/raw
- Understanding Supima: https://boringlabel.com/understanding-supima/raw
- Product Care: https://boringlabel.com/care/raw
- Corporate Gifting: https://boringlabel.com/corporate/raw
- Wholesale: https://boringlabel.com/wholesale/raw
- Partner With Us: https://boringlabel.com/partner/raw
- Brand Kit: https://boringlabel.com/brand/raw
- Terms of Service: https://boringlabel.com/tos/raw
- Privacy Policy: https://boringlabel.com/privacy/raw
- Refund Policy: https://boringlabel.com/refund/raw
- Cancellation Policy: https://boringlabel.com/cancellation-policy/raw
- Cookie Policy: https://boringlabel.com/cookies/raw
- Shipping Policy: https://boringlabel.com/shipping-policy/raw
- T-Shirt Manufacturer (any city): https://boringlabel.com/tshirt-manufacturer/{city-slug}/raw

## Feeds & Technical

- Sitemap: https://boringlabel.com/sitemap.xml
- RSS Feed: https://boringlabel.com/feed.xml
- Robots: https://boringlabel.com/robots.txt
- LLMs: https://boringlabel.com/llms.txt

## Brand Philosophy

"In a world obsessed with the flashy and the flamboyant, we chose a different path. We embraced the understated, the genuine, the authentic. We embraced the Boring."

Quality over quantity. Substance over flash. Transparency over pretense. The most sustainable garment is the one you don't need to replace.