"In a world of endless noise, we choose to be consistently good."
1998
Humble Beginnings
Started Royal Textiles with a small loan and big dreams
2014
First Transformation
Modernized traditional handloom operation
2024
Boring Label Born
A new chapter of intentional, quality-focused design
Dear Friend,
Life has a peculiar way of teaching us what truly matters.
In 1998, with nothing but a small loan and big dreams, I started Royal Textiles. Back then, I wasn't thinking about building a brand – I was thinking about building a future for my family.
Those early years taught me something invaluable: in a world obsessed with instant success, it's the "boring" virtues – consistency, patience, and unwavering dedication to quality – that truly matter.
The 2008 financial crisis wiped out our market investments, threatening everything we'd built. By 2014, we had transformed our traditional handloom operation into a modern factory. We were growing, evolving, but never compromising on our core values.
Then came June 2024 – a pivotal moment that reshaped our entire perspective. A severe health crisis landed me in the ICU, making me realize that success means nothing if it comes at the cost of your health and happiness.
Why "Boring"? Because in a world of endless hype and empty promises, we choose to be different. We choose to be honest. We choose to let our products speak through their quality rather than through flashy marketing.
Our Fundamental Belief
Success isn't about being the loudest in the room – it's about being the most trusted. Luxury isn't about flashy logos – it's about the quiet confidence that comes from wearing something crafted with care and expertise.
With gratitude and hope,
Sushil Goenka
Founder, Boring Label
"In simplicity lies the ultimate sophistication."