The Only Tee You Need
Supima Round Neck
Supima Round Neck
₹1,299The Fabric
Why Supima matters.
Supima cotton represents only 1% of all cotton grown worldwide. Its extra-long staple fibres — at 35-40mm — create a fabric that's 45% stronger than regular cotton.
That means a tee that gets softer with every wash, holds its colour wash after wash, and keeps its shape long after cheaper alternatives have fallen apart.
At ₹1,299, you're not buying a t-shirt. You're buying the last t-shirt you'll need.
The Boring Label Promise
No gimmicks. Just great fabric.
100% Supima. Zero nonsense.
Tap to watch with sound
What People Say
Don't take our word for it.
★★★★★
I replaced my entire wardrobe with these. Seven tees, five colours, done. Haven't looked back.
— Arjun K.
Verified Buyer
★★★★★
The fabric feels like nothing I've worn before. My ₹3,000 branded tees feel cheap now.
— Priya M.
Verified Buyer
★★★★★
Washed it 20+ times. Still looks new. Still feels incredible. This is what quality means.
— Rahul S.
Verified Buyer
Worn by Founders
The people building things wear boring.
Yash Shah
Founder & CEO, Momentum91
Kumar Manish
Founder, CommunicateKaro
Pankaj Bhiwani
Founder & CEO, 58 Miles
Jatin Chaudhary
Founder, eChai Ventures
Manoj Adwani
Founder & CEO, Narad.io
The Showreel
See it in motion.
Fabric that moves like you do. Tap to watch.
The Aesthetic
Everyday elegance
The Collection
Built to last
The Craft
Attention to detail
The Brand
Quiet confidence
Made to Last
Fabric that feels like it was grown for you.
Extra-long staple Supima fibres create a surface so smooth, it catches light differently. No pilling. No fading. Just a quiet confidence that gets softer with every wash.
Everyday Luxury
The kind of tee you reach for first.
180 GSM midweight cotton. Mercerised for a subtle sheen. Pre-shrunk so the fit you buy is the fit you keep — through thirty washes and beyond.
The Value
What ₹1,299 actually gets you.
Premium brands charge 2-3x more for the same Supima cotton. We skip the retail markup, the celebrity endorsements, and the flashy logos — and pass the savings to you.
Premium Brands
₹2,500+
- ✓ Supima cotton
- ✓ Retail markup
- ✓ Celebrity ads
- ✓ Mall rent
- ✓ Logo on chest
Boring Label
₹1,299
- ✓ 100% Supima cotton
- ✓ Direct to you
- ✓ Zero markup waste
- ✓ No logos outside
- ✓ Same premium quality
Fast Fashion
₹499
- ✗ Regular cotton
- ✗ Thin fabric
- ✗ Fades quickly
- ✗ Pills after 5 washes
- ✗ Replaced every 3 months
Full Transparency
Where your ₹1,299 goes.
No hidden markups. No inflated branding costs. We publish our full cost breakdown because we believe you deserve to know exactly what you're paying for — and why it's worth it.
In an industry where brands mark up 3–5x, our margin is ~9%. The rest goes into the cotton, the craftsmanship, and getting it to your door.
See full cost breakdown →Cost per shirt — ₹1,299 MRP
Ready to feel the difference?
₹1,299 · Free delivery · 10-day returns · 30 washes guaranteed
Shop on Amazon →Craftsmanship
What you can't see matters most.
01
180 GSM Fabric
The perfect midweight — substantial enough to drape beautifully, light enough for everyday comfort.
02
Mercerised Finish
A subtle natural sheen that elevates the look without any artificial coating. Looks expensive because it is.
03
Reinforced Seams
Double-needle stitching at every stress point. No unravelling, no splitting — built to endure.
04
Pre-Shrunk
Every garment is pre-shrunk before it reaches you. The fit you buy is the fit you keep.
05
Colour-Matched Thread
Thread matched to fabric dye lot, not just 'close enough'. The details that separate quality from pretence.
06
AZO-Free Dyes
Safe, sustainable dyes with Grade 4+ colour fastness. Vivid colour that stays true to wash after wash.
The Story
27 years in the making.
„
In 1998, I started with a small loan and a dream to build something meaningful for my family. Through market crashes, factory fires, and a health scare that put me in the ICU — I kept coming back to what I know best: making the finest cotton textiles. Boring Label is 27 years of that obsession, distilled into one perfect tee.
Sushil Goenka
Founder, Boring Label
From the Factory Floor
Where thread becomes fabric — and fabric becomes yours.
Circular Knitting
Supima yarn fed into circular machines — 180 GSM single jersey, consistent tension across every metre.
Thread to Fabric
Combed, ring-spun extra-long staple fibres create a smoother, stronger yarn with natural sheen.
Fabric Inspection
Every roll passes a backlit inspection table — checked by hand for knitting defects, tension, and colour.
Final QC Check
Every garment individually inspected — seam alignment, colour match, label placement. 2–5% rejection rate.
Transparency
From field to your doorstep.
01
Sourced
Certified Supima cotton from American farms — the top 1% of global cotton.
02
Spun
Extra-long fibres precision-spun into 40s compact yarn for strength and softness.
03
Knit & Dyed
180 GSM fabric knit to spec, dyed with AZO-free dyes for Grade 4+ colour fastness.
04
Cut & Sewn
Individually cut, double-needle stitched, and inspected by hand in India.
05
Delivered
Packed in plastic-free packaging and shipped directly to your door.
Every garment carries a unique batch code traceable to its origin.
Our Promise
Your satisfaction, guaranteed.
We're confident you'll love your Boring Label tee. If there's any defect in material or craftsmanship, we'll make it right — no questions asked. That's the confidence that comes from 27 years of making cotton.
10-Day Return & Exchange
Hassle-free returns via Amazon. No questions asked
2–5% Rejection Rate
Per batch — anything below standard never ships
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The Wash-Off Challenge
10 washes later.
Still the same tee.
We washed our Supima cotton tee alongside regular brands — same machine, same detergent, same cycle. After 10 washes, others faded and lost shape. Ours didn't. That's not marketing. That's Supima.
0%
Colour fade
0%
Shrinkage
30+
Wash guarantee
Common Questions