Full Transparency · No Hidden Margins · Honest Pricing
Where your ₹1,299 actually goes.
Most brands hide their costs behind vague 'premium' labels. We believe you deserve to know exactly what you're paying for — from raw cotton to your doorstep. Here's every rupee, accounted for.
Why Supima Costs More
Five reasons this t-shirt isn't ₹499.
And why we wouldn't want it to be.
The Cotton Itself
Supima cotton costs ₹800-1,200/kg compared to ₹200-300/kg for standard cotton. You need a minimum order of 1,000 kg (1 metric ton) to even access 100% certified Supima. There's no small-batch option — the supply chain doesn't support it.
The Shrinkage Tax
Supima cotton naturally shrinks up to 15% when washed. We pre-wash every metre of fabric 2-3 times before cutting. This means 12-15% of the raw material you paid for literally goes down the drain. Most brands skip this step and let YOU discover the shrinkage.
Multi-Layer Finishing
Mercerisation. Bio-polish. Enzyme wash. Compressive shrinkage. Four separate finishing processes, each requiring different equipment, chemicals, and time. Fast fashion uses zero. We use all four. Each one adds cost — and quality.
Skilled Craftsmanship
Double-needle stitching at stress points. Colour-matched thread. Individual quality inspection. Our rejection rate is 2-5% per batch — garments that don't meet standards never ship. Skilled labour costs more than assembly-line sewing.
The Amazon Tax
Selling on Amazon costs ~25% of MRP in marketplace fees and payment processing. Add 7% marketing and customer acquisition, 5% GST (on MRP), 6.5% shipping and transportation — and you’re looking at a ~9% pre-tax margin. In an industry where brands mark up 3-5x, our margin is deliberately thin because the product is deliberately excellent.
Full Cost Breakdown
Every rupee, accounted for.
Based on our MRP of ₹1,299. No rounding, no hiding.
| Category | Amount (₹) | % of MRP |
|---|---|---|
| Supima Cotton (Raw Material) | ₹260 | 20% |
| Pre-Shrinkage Loss (12–15%) | ₹35 | 2.7% |
| Knitting & Dyeing | ₹78 | 6% |
| Finishing (Mercerisation, Bio-polish, Enzyme Wash) | ₹55 | 4.2% |
| Cutting & Stitching (Skilled Labour) | ₹52 | 4% |
| Quality Testing & Inspection | ₹15 | 1.2% |
| Packaging & Labels | ₹18 | 1.4% |
| Transportation (Sourcing → Dyeing → Warehouse) | ₹45 | 3.5% |
| Shipping to Amazon FBA | ₹40 | 3.1% |
| Amazon Marketplace Fee (~25%) | ₹325 | 25% |
| Marketing & Customer Acquisition | ₹95 | 7.3% |
| GST (5% on MRP) | ₹62 | 5% |
| Our Margin (before tax) | ₹119 | ~9.2% |
| Total (MRP) | ₹1299 | 100% |
“Our pre-tax margin is roughly ₹119 per shirt — about 9%. In an industry where brands routinely mark up 3-5x, we chose to invest in the cotton instead of the marketing. The quality is the marketing.”
The Production Journey
45 days from cotton field to your doorstep.
Every batch. Every time. No shortcuts.
Sourcing Supima Cotton
Imported from USA. Minimum 1,000 kg per order to access 100% certified Supima. Current rate: ₹800-1,200/kg depending on grade and season.
2-3 weeksYarn Spinning
Combed and ring-spun at controlled tension. The cotton is carded, combed to remove short fibres, then twisted into yarn.
1 weekKnitting
180 GSM single jersey construction on circular knitting machines at our Bhiwandi facility.
3-4 daysPre-Shrinkage
Washed 2-3 times to account for Supima's natural shrinkage of up to 15%. This is where 12-15% of raw material is lost — the hidden cost most brands skip.
2-3 daysDyeing & Mercerisation
Piece-dyed with reactive dyes for colorfastness. Mercerised for lustre and strength. Five core colours, each calibrated separately.
3-4 daysFinishing
Bio-polish to remove surface fuzz. Enzyme wash for day-one softness. Compressive shrinkage treatment for dimensional stability.
2 daysCutting, Stitching & QC
Pattern cutting, skilled stitching (double-needle at stress points), and individual quality inspection. 2-5% rejection rate.
4-5 daysPackaging & Dispatch
Packed, labelled, and shipped to Amazon FBA warehouse. Each batch produces ~4,000 t-shirts at 180 GSM.
3-4 daysBatch Size: ~4,000 t-shirts | Rejection Rate: 2-5%
Where the Money Goes
Fast fashion vs quality cotton.
Same price category. Completely different allocation.
Fast Fashion
₹499
Boring Label
BEST VALUE₹1,299
See for Yourself
~9% margin per shirt.
The rest goes into the cotton.
We'd rather sell ten thousand honest t-shirts than one thousand marked-up ones. The quality speaks. The numbers don't lie.
Free returns · 30 washes guaranteed · ₹1,299
Shop the T-Shirt →Available on Amazon India