Made to your measure · Minimum 50

A wardrobe that fits only you.

Fifty Supima cotton tees, cut to your measurements, in your colours — made to order, made for one body: yours. The fit no rack will ever give you.

  • Cut to your body, not a size chart
  • Your colours, your fit — optionally your mark
  • One email to start — we send the quote
Start your wardrobe

Supima cotton · made to order · no two orders alike

A wardrobe rail hung with a row of identical plain cotton tees beside a small folded stack — a wardrobe built around one fit

You were never the wrong size. The shirt was.

You know the drawer. Twelve tees, you wear two. The rest ride up, gape at the collar, pull across the chest, hang off the shoulder. Medium was close. Large was a tent. So you settled — a little — every single morning.

We think that's backwards. Measure the person. Cut the cloth to them. Then do it fifty times, so every tee you own greets you the same way — like it was made for you. Because it was.

What you get

Everything cut to one person. You.

01

A pattern that's yours

Not S, M or L. Your shoulders, your reach, your length — drafted once and kept on file.

02

Your colours, your ratio

Ten black, fifteen white, however you actually live. You decide the mix across five shades.

03

Optionally, your mark

A quiet monogram or your full logo, stitched onto every single tee.

04

Supima, not just “premium cotton”

Long-staple fibre that stays soft and holds its shape, wash after wash after wash.

05

One decision, a year of mornings

Choose your fit once. Then dress every day without a single second thought.

How it works

Four steps. Then you never think about fit again.

A tailor's measuring tape and chalk resting on a folded plain cotton tee

1

Tell us

One email — your colours and numbers, or just your height, weight and a tee you love.

2

We guide the fit

We read your measurements, ask the right questions, and confirm a pattern that's yours alone.

3

We cut & tailor 50

Each tee made to your pattern in Supima cotton. Your mark added, if you want one.

4

They arrive

A drawer where everything fits. You stop thinking about fit — that's the whole point.

Your colours

Five shades. Your ratio.

Five folded plain cotton tees in black, light grey, maroon, navy blue and white, laid in a row
  • Black#1a1a1a
  • Light Grey#d4d4d4
  • Maroon#5c1a1a
  • Navy Blue#1e3050
  • White#f5f5f5
A subtle tonal monogram embossed into folded cotton fabric

Make it yours

Your mark, on every tee.

Add a quiet tonal monogram or your full-colour logo — stitched onto every tee in the run, at the placement you choose. On demand, never obligatory. We ask for your artwork after you reply, so there is nothing to prepare now.

Left chestSleeveBack-neck

For teams & businesses

Outfitting a team? Same craft, a size run.

Founders, studios, events — order the very same way. We tailor to a size run instead of one body, and put your logo on every chest. A uniform that doesn't feel like one, because it actually fits the people wearing it.

Email us about your team

Why bespoke

The cloth, the pattern, the promise.

The fibre

Supima — the top ~1% of US cotton. Extra-long staple, so it is stronger, softer, and resists pilling.

The pattern

Drafted to your measurements and kept on file. Reorder any time and the fit is identical.

The make

Tailored seams, pre-washed — so what fits today still fits after fifty washes.

Made-to-measure usually means a suit — and one. No other brand tailors a personal wardrobe, fifty tees deep.

We won't show you testimonials we don't have yet — this is new, and we'd rather earn the first ones than fake them. What we can show you is the cloth, the pattern, and a promise: if a tee doesn't fit, we recut it.

How it compares

Why fit this way wins.

Custom-tailored tees compared to off-the-rack and altering a bought tee
Comparison criteriaBoring Label customOff-the-rackAltering a bought tee
Cut to your bodyYesNoLimited
Whole wardrobe, one fitYesNoNo
Your colours & ratioYesLimitedNo
Your logo / monogramYesNoNo
Pattern kept for reordersYesNoNo
Supima cottonYesLimitedLimited

Questions, answered honestly

Everything you might be wondering.

Why a minimum of 50?

Tailoring is real labour — drafting your pattern, grading it, cutting and sewing each tee one body at a time. Fifty is the point where that craft is worth doing properly for one person. It is a wardrobe, not a single shirt: enough tees to actually live in, in the colours and fits you wear most.

Why is there no price on the page?

Because the honest answer is "it depends" — on your colours, your logo, the size run, the finishing. Rather than print a number that is wrong for you, we send a real quote after you reply. No obligation, no pressure. You see the full cost before anything is made.

I don't know my measurements. Is that a problem?

Not at all. Reply with a tee you already own and love the fit of, and we work backwards from it — or we send a simple at-home guide and you send a few numbers. We confirm everything with you before a single thread is cut.

What if the fit comes out wrong?

We recut it. Your pattern is drafted to your measurements and kept on file, so if the first fit is not right, we adjust the pattern and remake — that is the whole point of bespoke. You are never stuck with a tee that does not fit.

Can I add my own logo or monogram?

Yes — on demand, never required. A quiet tonal monogram or your full-colour logo, on left chest, sleeve, or back-neck. We ask for your artwork after you reply, so there is nothing to prepare right now.

How long does it take?

Made to order, so it is not instant — good tailoring never is. We confirm a realistic timeline in your quote, once we know your colours, size run, and any logo work. No invented numbers here.

Is this only for individuals?

It is built for one person's wardrobe first — that is the part no other brand offers. But the exact same craft scales to a team or business: a size run instead of one body, your logo on every chest. Either way, you email us the same way.

What cotton do you use?

Supima — the top ~1% of US-grown cotton. Its extra-long staple makes it stronger, softer, and far more resistant to pilling than ordinary cotton. Pre-washed, so the tee that fits today still fits after fifty washes.

Start your wardrobe

Order your wardrobe the way it should've always worked — around you.

One email starts it. Tell us your colours and your fit; we draft a pattern, send a quote, and keep it on file for every reorder after.

Email your wardrobe

[email protected] · made to order · pattern kept for reorders

Looking for some help?Talk to our team.