Fabric30 June 2026
Why Your T-Shirt Twists After Washing
The seam walking to the front is not a wash mistake. It is twist built into the yarn and the knit - and mostly unfixable once it is there.
Read more →The Only Tee You Need
Supima Round Neck
The t-shirt you'll never take off.
Slip it on once and you understand. Extra-long staple Supima cotton, brushed to a softness you stop noticing, until you try to wear anything else.
Shop the tee
₹1,299Free delivery · 10-day returns
58 Miles, eChai & more
Free delivery10-day returns & exchangePay on deliverySecure transaction
One tee. Every colour.
Pick your shade.
100% Supima cotton round neck. Same perfect fit, your choice of colour.
Bespoke · minimum 50 · made to orderMade for one person. You.
A whole wardrobe, cut to your body.
Not your size — your measurements. Fifty Supima cotton tees made to one fit, in your colours, with your logo if you want it. The one thing no off-the-rack brand will do for you.
- Your measurements
- Your colours
- Your logo
The Showreel
See it in motion.
Fabric that moves like you do. Tap to watch.
The Wash-Off Challenge
10 washes later.
Still the same tee.
We washed our Supima cotton tee alongside regular brands — same machine, same detergent, same cycle. After 10 washes, others faded and lost shape. Ours didn't. That's not marketing. That's Supima.
0%
Colour fade
0%
Shrinkage
30+
Wash guarantee
From the Journal
Notes on better basics
Fabric30 June 2026
Why White T-Shirts Go See-Through (and How to Pick an Opaque One)
A white tee hides nothing the fabric itself cannot block. Opacity is a spec you can check before you buy, not luck.
Read more →
Fabric30 June 2026
Supima vs Egyptian vs Pima Cotton: Which Is Actually Better?
Three names, a lot of marketing, and one verifiable winner. The difference is less about the plant and more about who can prove it.
Read more →Worn by Founders & CEOs
