Fabric10 June 2026
T-Shirt GSM Guide: What the Number Really Means
GSM is the most quoted, least understood number on a tee. Here is what it actually predicts about quality.
Read more →The Only Tee You Need
Supima Round Neck
The t-shirt you'll never take off.
Slip it on once and you understand. Extra-long staple Supima cotton, brushed to a softness you stop noticing, until you try to wear anything else.
Shop the tee
₹1,299Free delivery · 10-day returns
58 Miles, eChai & more
Free delivery10-day returns & exchangePay on deliverySecure transaction
One tee. Every colour.
Pick your shade.
100% Supima cotton round neck. Same perfect fit, your choice of colour.
The Showreel
See it in motion.
Fabric that moves like you do. Tap to watch.
The Wash-Off Challenge
10 washes later.
Still the same tee.
We washed our Supima cotton tee alongside regular brands — same machine, same detergent, same cycle. After 10 washes, others faded and lost shape. Ours didn't. That's not marketing. That's Supima.
0%
Colour fade
0%
Shrinkage
30+
Wash guarantee
From the Journal
Notes on better basics
Capsule8 June 2026
Minimalist Capsule Wardrobe for Men: The Guide
A capsule is not fewer clothes for its own sake. It is a small set that combines into many good outfits.
Read more →
Styling6 June 2026
How to Style a White T-Shirt: 12 Outfits
Plain white tee, infinite outfits. Here are twelve that work, from chai-run casual to dinner-smart.
Read more →Worn by Founders & CEOs
