Fabric6 August 2026
Ring-Spun vs Open-End Yarn: The Quality Divide
Two tees with identical GSM and fabric type can feel completely different because of how the yarn was spun. Here is ring-spun vs open-end, explained plainly.
Read more →The Only Tee You Need
Supima Round Neck
The t-shirt you'll never take off.
Slip it on once and you understand. Extra-long staple Supima cotton, brushed to a softness you stop noticing, until you try to wear anything else.
Shop the tee
₹1,299Free delivery · 10-day returns
58 Miles, eChai & more
Free delivery10-day returns & exchangePay on deliverySecure transaction
One tee. Every colour.
Pick your shade.
100% Supima cotton round neck. Same perfect fit, your choice of colour.
Bespoke · minimum 50 · made to orderMade for one person. You.
A whole wardrobe, cut to your body.
Not your size — your measurements. Fifty Supima cotton tees made to one fit, in your colours, with your logo if you want it. The one thing no off-the-rack brand will do for you.
- Your measurements
- Your colours
- Your logo
The Showreel
See it in motion.
Fabric that moves like you do. Tap to watch.
The Wash-Off Challenge
10 washes later.
Still the same tee.
We washed our Supima cotton tee alongside regular brands — same machine, same detergent, same cycle. After 10 washes, others faded and lost shape. Ours didn't. That's not marketing. That's Supima.
0%
Colour fade
0%
Shrinkage
30+
Wash guarantee
From the Journal
Notes on better basics
Fabric5 August 2026
Bamboo Fabric Tees: An Honest Take on the Hype
Bamboo t-shirts are mostly viscose rayon once processed. Here is what survives from the original plant and how it stacks up against cotton for daily wear.
Read more →
Seasonal5 August 2026
Festive Minimalism: Dressing for Diwali Without the Overload
Diwali does not require maximalism. Rich colour, good fabric, and one considered accent carry the festival better than head-to-toe embellishment.
Read more →Worn by Founders & CEOs
