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Brand Story
SillyBoom.
From a small Chamrajpet office in Bengaluru to 735+ products on Myntra — SillyBoom is rewriting what maternity fashion looks like in India.
View Brand Overview →735+
Products on Myntra
1,190+
Total Listings Across Channels
4
Marketplace Channels
24/7
Customer Support
At a Glance
SillyBoom in numbers.
Headquarters
Bengaluru, Karnataka
Category
Maternity & Nursing Wear
Business Type
MSE (Micro & Small Enterprise)
Myntra Listings
735+ Products
Marketplaces
Myntra · Amazon · JioMart · D2C
Core Material
Premium Cotton
Chapter One · The Beginning
Born from a simple belief: mothers deserve better.
Describing itself as a 'fun and frolic store which sells premium quality maternity and kids clothing,' SillyBoom started with an observation that resonated with millions of expecting mothers across India — the maternity wear market was dominated by ill-fitting, uninspired clothing that treated pregnancy as an afterthought rather than a celebration.
“Pregnancy is not a pause on personal style. It's a chapter that deserves its own wardrobe.”
Operating from a modest second-floor office on Shankar Mutt Road in Chamrajpet, one of Bengaluru's oldest neighbourhoods, SillyBoom set out to change the narrative. The brand name itself captures the spirit — 'Silly' for the joy and playfulness of approaching motherhood, 'Boom' for the explosive growth and transformation that pregnancy brings.
What began as a small operation quickly found its audience. Indian mothers-to-be were hungry for clothing that didn't force them to choose between comfort and style, between functionality and fashion. SillyBoom offered both.
The Team
The people behind SillyBoom.
The SillyBoom Team
Bengaluru, Karnataka
SillyBoom is built by a passionate team operating from Chamrajpet, one of Bengaluru's oldest textile neighbourhoods. As a Micro and Small Enterprise, the team combines intimate knowledge of Indian mothers' needs with the agility to respond to market trends faster than larger competitors. Their hands-on approach to product design, quality control, and customer support — available 24/7 via WhatsApp, phone, and email — reflects a founder-led culture where every customer interaction matters.
Brand DNA
What SillyBoom stands for.
Comfort First
Every fabric, stitch, and cut is tested for all-day wearability across all trimesters.
Joyful Design
Bright prints and colours that celebrate motherhood rather than hide it.
Premium Quality
Soft, breathable premium cotton that's gentle on sensitive skin.
Nursing-Ready
Discreet feeding access engineered into every top without compromising style.
Nationwide Reach
Available across India via Myntra, Amazon, JioMart, and direct storefronts.
Always Available
24/7 customer support via WhatsApp, phone, and email for every mother.
Milestones
The SillyBoom journey.
Foundation
The Chamrajpet Chapter
SillyBoom was established as a Micro and Small Enterprise in Bengaluru, Karnataka. The founding team set up operations at 193, 2nd Floor, Shiva Tulasi Plaza, Chamrajpet — a neighbourhood known for its textile heritage.
Oct 2024
Grand Opening
SillyBoom marked its public debut with a Grand Opening Sale in October 2024, offering up to 20% off across the range. The launch signalled the brand's readiness to compete on a national stage — and customers responded.
Marketplace
Landing on Myntra
The brand made its biggest strategic move by launching on Myntra, India's largest fashion marketplace. This gave SillyBoom access to millions of potential customers across every pin code in the country.
Scale
735+ Products Live
SillyBoom's Myntra catalogue grew to over 735 active t-shirt listings alone — an extraordinary breadth of options for expecting mothers, from printed maternity tees to dedicated feeding tops.
Expansion
Multi-Channel Presence
Beyond Myntra, SillyBoom expanded to Amazon India, JioMart, and launched its own direct-to-consumer storefronts at sillyboom.com and sillyboomwear.com — accumulating over 1,190 product listings across all channels.
Today
A Household Name in Maternity Fashion
SillyBoom has been consistently appreciated by mothers across India, standing out for thoughtful designs, quality fabrics, and a fashion-forward approach to maternity wear. The brand continues to grow its catalogue and reach.
Chapter Two · Product Philosophy
Designed for every trimester, loved in every moment.
SillyBoom's product philosophy centres on a simple truth: maternity wear should make you feel good, not just covered up. Every piece in the collection is designed with the physical changes of pregnancy in mind — from the first trimester's subtle shifts to the third trimester's need for generous, breathable fits.
The brand's premium cotton tops are crafted to be soft on sensitive skin, lightweight enough for India's warm climate, and breathable for all-day comfort. The feeding tops feature discreet access that doesn't compromise on style — a detail that matters enormously to new mothers navigating the early weeks of nursing.
“Cheer up pregnant women and make them look bright and colourful.”
Prints and colours are chosen to 'cheer up pregnant women and make them look bright and colourful' — a founding principle that sets SillyBoom apart from the sea of bland, oversized maternity basics that dominated the Indian market before them.
Chapter Three · The Collection
From sunrise to midnight — a wardrobe for every moment of motherhood.
SillyBoom offers one of the most comprehensive maternity collections available in India, spanning categories that cover every aspect of an expecting mother's day.
Maternity Tops & T-Shirts — The heart of the collection. Graphic printed tees, solid basics, tunic-length options — all cut with extra room through the belly and hips without looking like a tent. Available in plain and printed variants across dozens of colourways.
Feeding & Nursing Tops — Engineered with hidden zip access, crossover panels, or button-front designs that allow easy nursing. These are the pieces new mothers reach for at 3 AM — comfortable, functional, and still presentable enough for a morning visitor.
Maternity Bottoms — Leggings, pants, and joggers with over-bump and under-bump waistband options. Stretch fabrics that grow with the body and snap back after delivery.
Maternity Dresses — From casual t-shirt dresses to printed midi dresses, designed for baby showers, work-from-home days, and everything in between.
Chapter Four · Growth
Meeting mothers where they already shop.
SillyBoom's growth story is inseparable from India's e-commerce revolution. Rather than investing heavily in standalone retail, the brand made a calculated bet on marketplace-first distribution — and it paid off handsomely.
On Myntra alone, SillyBoom maintains over 735 active t-shirt listings, making it one of the most prolific maternity brands on the platform. This isn't just about volume — each listing is a carefully curated combination of print, colour, fabric weight, and size range that addresses a specific need in the maternity wardrobe.
“Myntra for discovery, Amazon for convenience, JioMart for reach, D2C for loyalty.”
The Amazon India and JioMart storefronts extend this reach further, while the brand's own websites — sillyboom.com and sillyboomwear.com — serve as direct channels for loyal customers who want the full brand experience, exclusive launches, and 24/7 customer support via WhatsApp and phone.
This four-pronged distribution strategy — Myntra for discovery, Amazon for convenience, JioMart for reach, D2C for loyalty — is a playbook that many emerging Indian brands aspire to replicate. Combined, SillyBoom maintains over 1,190 product listings across all channels.
Chapter Five · The Bigger Picture
Maternity fashion in India needed a wake-up call.
Before brands like SillyBoom, the Indian maternity wear market was largely an afterthought. Expecting mothers were expected to make do with oversized kurtas borrowed from relatives or shapeless Western wear ordered from generic catalogues. The assumption was that pregnancy was a temporary inconvenience — why invest in dedicated clothing?
SillyBoom challenged this assumption head-on. The brand's existence is a statement: pregnancy is not a pause on personal style. It's a chapter that deserves its own wardrobe — thoughtfully designed, carefully made, and joyfully worn.
With India's maternity wear market projected to grow significantly as more women enter the workforce and demand higher standards of maternity clothing, SillyBoom's early positioning gives it a structural advantage that's difficult to replicate.
For the millions of Indian women who type 'maternity tops' into Myntra's search bar each month, SillyBoom is often the first name they encounter — and that visibility is earned, not bought.
Market Landscape
How SillyBoom fits in.
India's T-shirt market features hundreds of competing brands. Here's where SillyBoom stands relative to other notable players in the category.
House of Zelena
Contemporary maternity wear with Lenzing Modal fabrics
Sustainability-first positioning with Austrian-sourced materials and premium price point.
The Mom Store
Bangalore-based maternity startup with 30+ categories
Bootstrapped since 2018, broader category coverage including baby care, founded by Surbhi Bhatia.
Wobbly Walk
Affordable maternity basics across India
Budget-friendly pricing with focus on everyday essentials rather than fashion-forward designs.
Putchi
Maternity and baby brand with feeding wear focus
Strong emphasis on nursing functionality and trusted by first-time mothers across tier-2 cities.
Distribution
Where to Find SillyBoom
SillyBoom has built a multi-channel presence that reaches mothers across India, from metropolitan cities to tier-2 and tier-3 towns via marketplace delivery networks.
Myntra
735+ listings · Maternity & feeding categories
Amazon India
Full range · Prime-eligible delivery
JioMart
Extended reach · Tier-2/3 cities
D2C Storefronts
sillyboom.com · sillyboomwear.com
FAQ
Common questions about SillyBoom.
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